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May 4, 2011

10 ways YOU can use Graphic Design for social change! ~ 7. Commit to eco friendly practises

Following my previous post “Lets use graphic design for social change!” I am creating a series of posts where I will explore 10 ways YOU can use Graphic Design for Social Change. Today’s idea: 7. Commit to eco friendly practises

Commit to eco friendly practises

We have heard a lot about climate change, ice caps melting and bizarre weather patterns that is happening to our world but who will suffer from this the most? It it time we gave our world a fair go, after all we all have to live in it!

People living in developing countries get hit the hardest, all because of the choices we make. Why our choices? Because we are the ones that are using up the worlds resources. According to the united nations, the wealthiest 20% of the world account for 86% of total private consumption expenditures and the worlds 20% poorest a mere 1.5%. In other words the world’s resources are allocated to meet a few people’s wants, not everyone’s needs. It is over consumption that causes environmental degradation, poverty and hunger. By reducing the impact we have on the environment, by reducing the resources we use and the waste we create all helps give the poor  a “fair go”.

As a graphic designer or web designer, try your best to reduce your carbon footprint and make clients aware of how they can choose to do so also. Below are some good practises we have put into place in our studio, its the little things we can all do that adds up and makes a difference!

  • The IT sector has a huge environmental impact so we offer 100% green web-hosting to our clients. Our servers are Climate Friendly, Wind Powered, Use Renewable Energy and are Certified RECs (Renewable Energy Credits)
  • Our promotional material and stationery is printed on 100% recycled paper with vegetable based inks.
  • When quoting printing prices to clients we include a green option where possible
  • Our in-house printer is run on a continuous ink system reducing cartridge waste and we print on recycled office paper. We then reuse the reverse side for scrap paper, before recycling it again!
  • We also have an internet fax system. When we receive a fax, it comes to us via email as a PDF attachment. No paper wastage, no fax machine, no electricity and no engaged tones for clients!
  • Reduce the usage of electricity by using energy efficient light globes, turning everything off at the switch and turning our computers to sleep when we leave them unattended.
  • We support fair-trade practises by only purchasing fair-trade tea, coffee and chocolate!

So what are you waiting for? Start giving our world a “Fair Go!”

Sources:

http://www.globalissues.org/article/425/poverty-and-the-environment

http://www.globalissues.org/issue/235/consumption-and-consumerism

Check out our blog posts on our Fair Go! office

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If you have any ideas or suggestions on this topic please leave a comment, I’d love to hear from you.

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fair go!