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May 27, 2010

Let’s use graphic design for social change!

Sitting at my work computer…feeling awkward. Thoughts raced through my head. My heart … thump, thump, thump … what do I do?

For a young graphic designer, I was faced with a dilemma. I had been asked to create a design that, in my opinion, was unethical and against all my personal values and beliefs. I was suddenly convicted that this design could influence thousands of people and I wasn’t sure it would be in a positive way. It was then that I realised how powerful design is and that it is our responsibility as graphic designers to be conscious of the effects our designs have on society and the world.

Rather than just choosing the right projects, these days I have an ever-increasing realisation that I can do more. I need to make an effort to seek out opportunities to use graphic design and its impact to create positive social change, whether it is in our local community or globally. In this blog category, I will share my journey with you and hopefully inspire you to do the same. In future posts I will share my ideas for 10 easy & practical ways in which you can use your graphic design skills to help create positive social change.

Change the world

Let’s face it. The world has problems. The issue list is endless and it’s easy to feel overwhelmed and useless. But it is important not give up before you start! Every little thing counts and it’s amazing what one person can do.

“In this life we cannot do great things. We can only do small things with great love.”
Mother Teresa

Great graphic design can provoke thoughts, influence attitudes, create awareness and most importantly motivate positive change. With today’s technology and the media, one design has the potential to be seen by the masses around the world. As a graphic designer YOU have these skills. You can create positive change!

In posts to come I will explore 10 ways YOU can use Graphic Design for Social Change. In the meantime if you have any ideas or suggestions on this topic please leave a comment, I’d love to hear from you.