May 4, 2012

You are only You – Let go of some hats!

“If I don’t do it, it doesn’t get done!” Sound familiar? After a lot of blood, sweat and tears, most of us have built our business from scratch. It’s our baby and we try to wear all the hats. We are great at what we do, that’s why we are in business but chances are we are not good at ALL the hats whether its design, IT, accounting, marketing, sales etc. It’s most likely we don’t have the time either. Maybe you can cope but are all these tasks done well?

As a business owner, It’s only natural to want to be ‘in control’ of every aspect of your business. It’s hard to hand over the reins to someone else for any given task because you may be worried they will not do a good job and potentially undo all the hard work you have already done. Doubt creeps in. How can you trust anyone else with your baby! If you do, do you find yourself nervously reviewing everything they have done?

It’s not what you know, it’s who you know.

If you look at the most successful business people you’ll notice that they didn’t ‘make it’ on their own, they have surrounded themselves with talented people that make them look good. They have contacts coming out of their ears! If a problem arises they know the best people to call.

The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it.

Theodore Roosevelt


By outsourcing and using other people’s skills, talents, contacts and resources you can leverage your time and get better results then if you try and do it yourself. Do your research and find professionals that have the right qualifications, experience, portfolio and references to give you a hand. You will not only make your life easier but it will take your business to a whole new level because they are good at what they do and you will reap the benefits. But there is a catch…

You need to trust them.

In order for them to do a good job they need the freedom to do so. Make sure that they are  adequately briefed and leave them to it. Respect them as the professionals they are. Chances are they know what they are doing!

Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.

George S Patton


So consider outsourcing and build business relationships that will take your business and theirs further. Better together!

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