December 9, 2011

Turn your business downtime up this Christmas!

Operating a business can be hectic. During busy periods most of us often wish we just had more time! Christmas is approaching fast! For some, business is flat out and you are gearing up for a busy holiday season. For others, your phone has stopped ringing, your inbox is empty and you start running out of work to do. While the parties start and the Christmas cheer begins, you may be feeling anxious that this downtime isn’t delivering the dollars you need and that your business will suffer. We have some ideas!


According to the ‘The CBA Better Business Survey’ Mar 11, 73 percent of small businesses surveyed said that they would like to spend more time looking for business growth opportunities, however almost half indicated that everyday business processes were taking up most of their time. 41 percent revealed they want to spend more time on bringing in new sales and over one-third (35 percent) would like to allocate more time to marketing.


“Time is what we want most, but… what we use worst.”  ~William Pen


Remember that extra time you always wish you had, its here! Below are some ideas of how you can use this downtime wisely to give your business branding a head start in the New Year.

1. Time to connect with your clients

Keeping in touch with clients at Christmas is one of the most basic things you can do. Send a newsletter, Christmas card, a gift or arrange to catch up for drinks. Reminding them that you are there will keep you fresh in their minds in the New Year.

2. Time to make the most of networking events.

As the year comes to an end, there are many social events and business networking opportunities you can attend. You may think that networking at this time will not bring in any work because everyone is about to go on holidays! It is true that people are tired, they are ready to unwind and relax so it is not the time to hard sell but it is a time to build relationships, get to know people and celebrate the season with others. You are still representing your brand so be careful that you behave yourself! People buy people. The people you meet will remember you more as a person who may be able to help them in the future.

3. Time to reflect and assess

Reflect on the past years achievements and failures and make an assessment on your business. Did you achieve your goals for the year? What have you learnt? and what will you do better next year? What could you do now that will give you a great start in the New Year? After this assessment start adjusting your business plan for the New Year ahead.

4. Time to research

Do some current research on your industry, your target market and analyse your competition. Studying your competitor’s products, pricing and marketing strategies will give you a heads up on what you need to do.

5. Time to Plan, Plan, Plan!

Update you business plan. Review your values and objectives and put a strategic action plan in place for your business processes and marketing for next year. What advertising will you do? Is it time to update your current brochure design and marketing collateral? Do you need a new website design? Planning these is crucial to your business success and it is time consuming, best to start on it now!

6. Time to catch up on social media

Get ahead on your blog posts, newsletter articles and social networking pages. Work on your social networking strategy for next year. When you start to get busy, you will already have it covered.

7.  Time to get all those mundane tasks done.

We all have one. That list of boring tasks that always gets pushed to the bottom of the more important to do list. Filing, cleaning up the office, backing up your computer files, stocking up on supplies… if you don’t do it now you never will! Get organized now and finally tick them off your list!


Do you have any other ideas? Drop us a comment we would love to hear from you.

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